About
Jonathan Ernst
Unlocking Growth Through Marketing Technology
For over 17 years, I’ve partnered with businesses to achieve their growth goals by implementing and optimizing marketing automation and CRM platforms, streamlining processes, personalizing customer experiences, and generating leads.
- My operations career began at Clear-Com Communications in 2001. As an Application Sales Specialist, I designed intercom solutions for broadcasters and live entertainment, directly helping them bring their productions to life. I eventually led the Customer Operations team (inside sales, support, service), ensuring smooth client experiences. However, a growing interest in CRM & marketing technology led me to explore new opportunities internally. In this new role as Business Systems Project Manager, I implemented Salesforce CRM and Eloqua marketing automation globally across the Clear-Com and Videndum brands, sparking a passion for the strategic and creative use of technology to drive marketing programs.
- For 6.5 years at Oracle, I honed my skills through the design and implementation of large-scale marketing solutions for top Oracle EMEA CX clients, utilizing marketing cloud platforms to build bespoke lead nurturing workflows, personalized customer journeys, data integration programs and strong governance practices for over 50 enterprises.
- In 2022, I was hired to lead the build-out and management of Meister’s marketing technology stack, collaborating closely with a strong Marketing Operations team. Together, we developed and executed automated, data-driven marketing strategies that massively improved campaign execution time, email deliverability, and customer engagement through triggered workflows from awareness to advocacy.
- Driven by a desire to offer a wider range of marketing technology solutions, I launched my own marketing consultancy in 2024. The marketing technology landscape is always evolving, and CloudNurture empowers me to deliver best-in-class marketing solutions by adopting an agnostic approach. I’m continuously expanding my expertise in platforms like GetResponse, HubSpot, Iterable, and Salesforce to meet the evolving needs of my clients in today’s dynamic marketing technology landscape, and I’m always eager to learn and master new systems as they emerge.
I’m thankful to my family and some key mentors for the incredible opportunity to live and work in the UK, Germany, and France, where I currently call home. Outside of work, you’ll find me cooking up spicy curries with my family, diving into Nordic Noir novels and series, swimming in the mountain waters of Lake Annecy, or hitting the Alpine trails with my black lab, Charlie.
Fun fact: we initially started as “NurtureCloud,” but a fortunate domain sale allowed me to invest in a brand new drum set – a crucial element of our company culture. CloudNurture emerged as a result.
EXPERIENCE
1993
UNIVERSITY OF PORTLAND, PORTLAND, OREGON
Earned a BA in Media & Communications while balancing part-time work flipping burgers in NW Portland and helping my parents grow an art gallery business on the Oregon Coast.
1993-1996
AT&T WIRELESS, SEATTLE, WASHINGTON
Technical Support Representative
Provided technical troubleshooting and trained new hires during the pivotal shift from Analog 1G to Digital 2G mobile networks.
1998-2001
REFLEX COMMUNICATIONS, SEATTLE, WASHINGTON
NOC Analyst for ISP Start-up.
Monitored, troubleshooted, and corrected critical issues on the US National MDU Network, ensuring maximum uptime during a period of significant industry volatility (dot-com bust).
2001-2010
CLEAR-COM, ALAMEDA, CALIFORNIA
2001-2004: Application Sales Specialist
2004-2007: Global Customer Operations Manager
2007-2010: Business Systems Project Manager
Led the upgrade of IFS ERP across the entire business, streamlining operations and improving efficiency.
Spearheaded the global rollout of Salesforce CRM to Sales, Service, and Support teams, enhancing customer engagement and modernizing the business.
2010-2013
VITEC GROUP (VIDENDUM) – BURY ST. EDMUNDS, UK
Divisional Marketing Systems Manager
Led the successful implementation of Salesforce.com and Eloqua Marketing Automation across Videndum brands. Collaborated closely with global marketing teams to adopt these platforms and build automated customer interactions across channels, fostering improved marketing efficiency and campaign performance.
*Recognized for outstanding Ownership & Accountability with the Vitec Group Annual Award in 2011.
2013-2015
IRIS – MUNICH, GERMANY
Marketing Automation & CRM Consultant
Full-Service Digital Marketing Agency.
Provided expertise in Salesforce and Eloqua to help premium brands craft and execute data-driven marketing campaigns. Successfully collaborated with account managers, planners, and developers to deliver scoped projects within budget and timeframes, resulting in award-winning customer experiences.
2015
ADIDAS – HERZOGENAURACH, GERMANY
Marketing Intelligence Project Manager (Contract)
Implemented and administered Jira to streamline internal tracking of Marketing Intelligence requests. This system facilitated efficient management of projects related to consumer DNA reports, segmentation, strategic insights, predictive modeling, and platform infrastructure, ultimately empowering data-driven decision making across adidas marketing teams.
2016-2022
ORACLE – COLOMBES, FRANCE
CX Marketing Consulting Manager
Acted as a trusted advisor to Oracle EMEA CX customers, providing expertise in pre-sales, engagement management, and system architecture to deliver comprehensive solutions. Partnered with clients to accelerate platform adoption, identify focus areas for optimization, and unlock new revenue opportunities. This resulted in significant ROI for key clients like Royal Mail, SGS, Clarivate, AW Rostamani & Nestle Dolce Gusto.
2022-2023
MEISTERLABS – VIENNA, AUSTRIA
Senior Marketing Operations Manager
Led a high-performing team of web ops, optimization, and marketing technology specialists. Delivered impactful initiatives that included:
- Marketing Automation Platform Migration: Successfully migrated from legacy email systems to a centralized marketing automation platform, resulting in massive campaign efficiency improvements, inbox deliverability and segmentation targeting. Execution time dropped by 50%.
- Data-Driven Marketing Foundation: Engineered seamless bidirectional integration between DWH, Marketing Automation, and HubSpot, enabling clean and consistent data flow.
- Automated Customer Lifecycle Marketing: Established automated workflows for welcome, educational, conversion, and anti-churn campaigns. Triggered website events, live chat, and lead alerts to improve customer engagement.
2024-Present
CLOUDNURTURE – ANNECY, FRANCE
Marketing Operations Optimization Contractor
- Expertly implement and optimize MarTech stacks for peak performance.
- Streamline operations with seamless data integrations (native & app-based).
- Craft and execute winning marketing campaigns from strategy to execution.
- Empower teams and individuals through platform coaching for rapid adoption.
CERTIFICATIONS
To view a complete list of current certifications with links, please visit the following certifications page.
I’m also actively pursuing additional certifications in Salesforce Marketing Cloud, Pardot, and Web Development.
ORACLE ELOQUA MASTER
Oracle
2022
ORACLE IMPLEMENTATION SPECIALIST
Oracle
2014
SALESFORCE ADMINISTRATOR
Salesforce
2010
HUBSPOT EMAIL MARKETING
HubSpot
2024
HUBSPOT SALES SOFTWARE
HubSpot
2024
HUBSPOT SERVICE HUB SOFTWARE
HubSpot
2024
CODECADEMY HTML/CSS
Codecademy
2023
ITERABLE FOUNDATIONS CERTIFIED
Iterable
2023
GETRESPONSE DIGITAL MARKETING
GetResponse
2022
WHAT THE PEOPLE SAY
To showcase the quality of work I deliver, I’ve gathered testimonials from some of the wonderful people I’ve collaborated with on various projects over the past 17 years.
“Jon is a visionary marketing operations leader. He combines his deep understanding of marketing needs across various channels with a strong technical foundation to keep the marketing technology engine humming. This strategic vision, coupled with his execution excellence, makes him an invaluable asset and a joy to work with.”
JASON KOLT
VP Marketing
SHIFTMOVE
“Jon played a pivotal role at Oracle, and he created a high confidence level with the team and with cross-functional colleagues too. There is no doubt for me that—as a contractor—Jon will make the difference for anyone looking for a professional with a high-voltage marketing background and experience.”
STÉPHANIE OUDIN
CX and Operational Effectiveness Consultant
SDPC CONSULTING
“Jon’s extensive experience in digital marketing campaigns proved invaluable during our time working together. His data-driven approach ensured our campaigns were targeted with precision, leading to a significant increase in website traffic and a boost in conversions.”
TOBIAS KEUTHEN
Head of Global Product Marketing
RIEDEL COMMUNICATIONS
“Jon excels at setting clear objectives, defining key performance indicators, and systematically tracking progress, ensuring that our team consistently met and exceeded our targets.”
ANA MOREIRA
Sr. Marketing & RevOps Manager
MEISTER
“During our years of working together Jon was always approachable, highly diligent, amazingly positive in his outlook and delivered exactly what he promised he would.”
ROBIN WOOLLEY
Email Marketing Manager
ROYAL MAIL
“Jon came in, analyzed the situation and created a clear action plan to research, implement, and deliver a marketing automation process to optimize our work, improve our reporting, and kickstart our lead generation efforts. And, he did it in record time.”
MICHELLE MATUS
Director of Product & Brand Marketing